Post prodcution Friday 19th January

Post production

On Friday, during half term, me and Elliott decided to keep up to date with the project and go in to try and finish the radio advert, after a couple more hours of spending time making the advert choosing music, that we could make a radio jingle out of, changing pitch of voices to make them sound catchy or strange to the audience so that they would be remembered not for being a good advert (although we are trying hard to make it of a quality advert) but for being cheesy or bad it doesn’t matter what the adverts

remembered for, its that fact that its remembered that will bring customers to the ‘win a trip to London’. To get them to phone in so that profit can be made to send the listeners to London.

After our footage was finally uploaded I went through and changed the names so that it would be easier to find when we were looking for clips to edit. This was very helpful so that we did not fall behind, so time saving was needed in order to keep up to date with the project.  We then added music so that we meet our target audience we wanted it to be sophisticated yet funny so that our audience would remember the advert. Music was downloaded online from a website which supplied free music it was copyright free which gave us the ability to apply this to our advert as background music to make the radio advert catchy to the audience, this music was taken from; http://freeplaymusic.com/. We also opened the file that had our film we made for ‘Lost and Found’ and cut a piece of the audio so that we were keeping with continuity and pasted it into the radio advert.

Also I printed off my research I had conducted before hand so that I could use it when editing the radio advert to apply the knowledge to the production. Problems we came across were the fact that in some of the clips we had laughing, sometimes the sound was to quiet and therefore could no use it, it was too loud or there was a lot of ruffling in the background. All of these had to be labelled as bad or not useable because the quality was not good enough to be able to use in our advert.

The ones we were able to use were marked as good or usable so that we could find them quickly, also with the ones we were able to use we cut the bits out that were good to produce the advert  we also had to use pitch correcting, cropping, and volume alterations so that they were good quality or funny so that they were rememberable. Elliott used all of this these techniques listed before and applied them to the good clips we had used from the recordings to make a higher quality sound so that we could meet the target audience.

Although the advert was coming along well and we had finally started to see what our end product would look like we did have some issues with our footage sounding like it had been recorded at different times. We tried to add effects of pitch and volume to

the clip that sounded like it had been recorded at a different time to try and get it to match up with others to keep the continuity. This is not always possible no matter how much audio recording you get; as we had 4 hours of audio recording but did feel that it was not enough.

This is showing that we have used the cutting tool to take the quality pieces of the audio files and edit them together to make one advert, also in addition to this is shows that we have used the clip from ‘lost and found’ at the beginning of the phone this shows that we have used continuity from our other videos clips.

This photo shows that we have used ‘freeplaymusic.com’ where we got our background music from the radio advert to create a radio advert/jingle.

Advertisement