Production of Radio Advert
February 4, 2010Today me and Kim whilst waiting for, Elliott to finish editing decided we would start our Radio Advert. We went to Brendon, the media technician to see if we could borrow some equipment from him as all the cameras where being used from our class.
We initially thought we were going to use Dictaphone to record our work on, but after consulting with Brendon he said it would be better to use a camera a boom mic as this would give us the best quality sound for the advert. We agreed as we wanted to meet conventions of a radio advert.
Brendon then said he would set up a room for us with our equipment in so that we could have our own make shift studio. This was very helpful and made us feel as if we were working professionally for a radio show. We read our script several times in different tones so that we could have a producer and receiver relationship, so the voice was warm and friendly but also so it was fun and bubbly.
We originally wanted Elliott a team member to say the script as we thought he would have the best voice for this, but later realized that it would be good if we could all take it in turns to read the script and get the best take. So me, Kim and Elliott all had ago at reading it.
After reading our script several times we thought it would be best to do a radio jingle to explain that is was a radio station like ‘ten 17 FM’ so we was practicing our jingle so that it was clear to our audience and who ever was going to listen to it that it was a competition from a radio advert.
We have now got all of our footage and recordings and are currently waiting for them to upload on to the computer so that we can look through the footage and take the bits out we don’t need. So next lesson we will be reading to start editing our radio advert next lesson. As I was in charge of the radio advert I took director role this was because I has researched into it and had found some good ways for the audience and presenter to have relationship through radio.
We wanted to try and produce a top quality advert using professional equipment and making a script to meet most/all the conventions needed when using a competition radio advert.
