Post prodcution Friday 19th January

Post production

On Friday, during half term, me and Elliott decided to keep up to date with the project and go in to try and finish the radio advert, after a couple more hours of spending time making the advert choosing music, that we could make a radio jingle out of, changing pitch of voices to make them sound catchy or strange to the audience so that they would be remembered not for being a good advert (although we are trying hard to make it of a quality advert) but for being cheesy or bad it doesn’t matter what the adverts

remembered for, its that fact that its remembered that will bring customers to the ‘win a trip to London’. To get them to phone in so that profit can be made to send the listeners to London.

After our footage was finally uploaded I went through and changed the names so that it would be easier to find when we were looking for clips to edit. This was very helpful so that we did not fall behind, so time saving was needed in order to keep up to date with the project.  We then added music so that we meet our target audience we wanted it to be sophisticated yet funny so that our audience would remember the advert. Music was downloaded online from a website which supplied free music it was copyright free which gave us the ability to apply this to our advert as background music to make the radio advert catchy to the audience, this music was taken from; http://freeplaymusic.com/. We also opened the file that had our film we made for ‘Lost and Found’ and cut a piece of the audio so that we were keeping with continuity and pasted it into the radio advert.

Also I printed off my research I had conducted before hand so that I could use it when editing the radio advert to apply the knowledge to the production. Problems we came across were the fact that in some of the clips we had laughing, sometimes the sound was to quiet and therefore could no use it, it was too loud or there was a lot of ruffling in the background. All of these had to be labelled as bad or not useable because the quality was not good enough to be able to use in our advert.

The ones we were able to use were marked as good or usable so that we could find them quickly, also with the ones we were able to use we cut the bits out that were good to produce the advert  we also had to use pitch correcting, cropping, and volume alterations so that they were good quality or funny so that they were rememberable. Elliott used all of this these techniques listed before and applied them to the good clips we had used from the recordings to make a higher quality sound so that we could meet the target audience.

Although the advert was coming along well and we had finally started to see what our end product would look like we did have some issues with our footage sounding like it had been recorded at different times. We tried to add effects of pitch and volume to

the clip that sounded like it had been recorded at a different time to try and get it to match up with others to keep the continuity. This is not always possible no matter how much audio recording you get; as we had 4 hours of audio recording but did feel that it was not enough.

This is showing that we have used the cutting tool to take the quality pieces of the audio files and edit them together to make one advert, also in addition to this is shows that we have used the clip from ‘lost and found’ at the beginning of the phone this shows that we have used continuity from our other videos clips.

This photo shows that we have used ‘freeplaymusic.com’ where we got our background music from the radio advert to create a radio advert/jingle.

Production of Radio Advert

Today me and Kim whilst waiting for, Elliott to finish editing decided we would start our Radio Advert. We went to Brendon, the media technician to see if we could borrow some equipment from him as all the cameras where being used from our class.

We initially thought we were going to use Dictaphone to record our work on, but after consulting with Brendon he said it would be better to use a camera a boom mic as this would give us the best quality sound for the advert. We agreed as we wanted to meet conventions of a radio advert.

Brendon then said he would set up a room for us with our equipment in so that we could have our own make shift studio. This was very helpful and made us feel as if we were working professionally for a radio show. We read our script several times in different tones so that we could have a producer and receiver relationship, so the voice was warm and friendly but also so it was fun and bubbly.

We originally wanted Elliott a team member to say the script as we thought he would have the best voice for this, but later realized that it would be good if we could all take it in turns to read the script and get the best take. So me, Kim and Elliott all had ago at reading it.

After reading our script several times we thought it would be best to do a radio jingle to explain that is was a radio station like ‘ten 17 FM’ so we was practicing our jingle so that it was clear to our audience and who ever was going to listen to it that it was a competition from a radio advert.

We have now got all of our footage and recordings and are currently waiting for them to upload on to the computer so that we can look through the footage and take the bits out we don’t need. So next lesson we will be reading to start editing our radio advert next lesson. As I was in charge of the radio advert I took director role this was because I has researched into it and had found some good ways for the audience and presenter to have relationship through radio.

We wanted to try and produce a top quality advert using professional equipment and making a script to meet most/all the conventions needed when using a competition radio advert.

Power used in advertising

Advertising is one of the best ways that is used by power and persuasive language to its audience in the 21st century, to get them to by the product being advertised. Advertising is continually bringing peoples attention to products that we as consumers supposedly ‘need’, these products are meant to add a certain pleasure to our life’s either socially or in a business manor.

It is often seen as a major part of the capitalist society we live in for economic profit. As we have done with our advertisements for people to by our products, either through buying the perfume or phoning in to the radio show, this will both bring money to the economy if we were selling as a real product.

Fairclough 2001, he says advertising is primarily used to build text producer and receiver, so that the consumer who will buy the product will feel that they can relate to the advertisement. This is produced through lexical choices, making the text personalized like second-person pronouns ‘you’ and ‘your’.

For example; synthetic personalization ‘the way in which advertising and other use of communication use personalized language such as ‘you’ and ‘your’ to construct a relationship that will make you want to buy the product in the advertisement. This works in a very subliminal way with out the receiver even realizing.

Advertisement also builds this idea with the consumer that they are the ideal person for the advert, by using either pictures they can relate do or have an idea about, like celebs or by text like asking rhetorical questioning, that the receiver will then apply to there own life style’s. This may ‘trick’ them into thinking that they needs this product and they can answer the rhetorical question maybe and more than likely that they do need this product or ‘yes I do have wrinkles’ (when applied to a facial cream)