Radio Advert construction

28th January

Coming back from christmas holidays and exams, I have decided to crack on with making the radio advert. Kim and Christina made a script as I had an exam but on reflection it needed to be changed although it was a very good mock up as some things had been missed out like; age restrictions. These will need to be changed in order for our Radio to meet conventions of Radio advert.

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The script for the radio advert:

Back ground noise: Hustle and Bustle of being on the streets in London, also noise of cars and horns going off will be good to create the right ambiance.

A person saying the words of the script and low music in the back ground will also be needed in order to create the right atmosphere.

Would you like to win a weekend stay in London for you and one of your friends in a top hotel, with £1000, spending money?

Well you can, with Lost and Found the new fragrance by Patteli, all you need to do is answer this question:

‘Which famous London monument has just celebrated its tenth birthday?’

A) Big Ben

B) The London Eye

C)Canary Wharf

(Repeat this section again)

If you think you know the answer call this number on 0208 554 877, thats, 0208 554 877.

Calls will be charger at standard network rates, calls from mobiles mary vary, please ask the bill payers permission before calling,callers must be 18 years and over. Standard terms and conditions apply.

For more information visit our website www.cakeradio.com all entrances must be made before midnight on the 7th march 2010.

(Do not read the bits in red aloud)

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Before the age was not stated and I felt this might be appropriate for listeners to know how old they had to be to win. So I added this into the script.

Also in addition to this going back to the research I did on radio adverts there was a section that said psychology played a big part in getting an advertisement recognizable, apparently adverts that are very good and are heard by the listener 3 to 5 times a week in their sleep. So we have gone along with the idea to win a trip to London, as a group we feel that this will gain the audiences attention because they are getting something for nothing i.e £1000 and a trip to London.

Today we are going to see if any body, in our class has a suitable voice for the radio advert so they are flexible and can help us with recording their voice, if not we will have to make auditions for people with ideal voices e.g fun and bubbly or posh and sophisticated.

As we want the trip to sound like it is going to be fun packed so listeners ring in, but also the theme of the perfume in mind, of it being sophisticated.

Before recording our radio advert we wanted to try and listen to some other adverts so that we could get conventions correct, but found it was very hard to hear a recorder clip from a radio over and over to research as it was live but on further research found a website that had radio clips not for ‘win a trip’ style but just adverts to give our group ideas.

http://www.radiocommercials.co.uk/listen.html

Also I found on the same website  I found a section for radio advertising music and jingles; I thought this would be useful in order to get further ideas for our radio advert.

I also looked on youtube for ideas for our radio advert and found a link to a video of the same competition idea that we had so just using the voice obviously and not the footage I thought this advert would be good, to show what we are aiming for.

At college we are given quality software to the highest standard they can provide to use for our coursework, in this case to use for editing radio advert (sound software);
1.SoundBooth
2.Sound Forge
3.Final Cut Pro

Soundbooth: Software for sound editing, that uses only 4 tracks of sound at any one time. Which might sound a lot but when we are trying to conduct an advert this may not be practical however many music producer and edits use this software and therefor will have a positive impact on the overall quality of sound.
Final Cut Pro: Although final cut pro is often used for editing video it will also be very helpful for our group to use it, as we have all had a lot of experience working with this software. However it is also very good for editing audio files. Therefore could all be able to help with editing if any one feel ill, this would be very useful so that we do not fall behind with our project and keep up to date to meet deadlines.
Evaluation: These are just the two softwares the college provides for us and therefore we think as a group it will be better to use these than to find any other software that someone else has because no-one in the group has had experience with the other softwares. This may make us fall behind in the process of our project because we will had to take time out from producing to learn new skills. Also we do not feel as a group that this will benefit us and have decided to use Final Cut Pro.

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