media language

Media Language-

 

• Images of the key settings and the main characters

 

1. What is the title of the film? foundation degree in animation
   
2. What can you say about the way in which the title graphics have been created? Simple, and created connotations of technology
   
3. Who is starring in the film? Ben, Bianca and Tony
   
4. Where are the stars’ names placed ?At the bottom of the screen
   
5. Why? not to distract attention away from them
   
6. Describe the key images in the film. The teapot
   
7. Why have they been chosen? It was said to be the hardest thing to make and everyone has to learn how to make it at some time.
   
8. Talk about what images are used – stars, setting, colours, symbols, (mise-en-scene).Nervous man shows the audience that he can be related to, and even though he is in charge of a company he stil gets nervous. Also the wires and equipment can be seen, as it’s related to the topic and it shows that it’s an amature film.
   
9. What do they suggest/signify? Previously answered
   
10. What other images are used?The harlow college logo, Creation studios logo and demos on the computer.
    
11. What are the most important colours in the film? Blue and white
    
12. Why do you think these were chosen?They symbolise the colours of harlow college, where the degree will take place
    
13. What do you think the film is about? foundation degree in animation
    
14. Who is the target audience?Other students and people who are interested in animation
    

 

Narrative:

 

1. What clues are there to the narrative? she asks questions to keep it flowing
   
2. What can you tell about the genre of the film and the types of characters from their facial expression, body language, stance, appearance and position? They all look relaxed and happy which shows that its not an intense environment and that the people are real.
   
3. What makes you say this? They are dressed casually, and talk happily and they look laid back.
   
4. Is their a key image for you from the film? All the images are equally significant at portraying the message of the film, i feel there is not just one key image.
   

 

USP

 

1. What is the USP (the unique selling point) in the film? Its aiomed specifically at students considering amination at harlow college, its one of a kind and no one would be competing against it.
   
2. What makes it different from other films? Its not aimed to entertain or has a storyline, its informative and aims to put students minds at rest before coming to college
   

 

 

Analysing Moving Image Texts: ‘Film Language’

 

21. SIGNS, CODES and CONVENTIONS Discuss the use of Denotation; connotation, iconic, icons; symbols,the kettel is an icon and people who are interested in animation will understand the symbolism of this

 

22. MISE-EN-SCENE Discuss m-e-s in a certain scene (French for ‘put in the scene’) When Ben is sitting in his room talking about animation, he is shown in a comfortable, safe environmant and also there is artifical lighting which is reflected of the computer. You can also see a cmputer screen, showing a demo of animation.

 

23. EDITING. Discuss the role of editing in the film. There are alot of quick cuts and  a natural flow  of  editing which shows  continuation of the story, also  the screen shots of the PCs are  put  over  the top  of  the scene.

 

24. SHOT TYPES Discuss the role of shot types in the film. There are over the shoulder shots of Tony when he was talking to the interviewee, also there was loads of medium close of of the people in the documentary, this could have been to focus our attention on the person talking and what they where saying.

 

25. LIGHTING Discuss the role of lighting in the film The light in the film was very soft to make it more homely and inviting so that people who are watching could relate and think that they could do that degree.

 

26. VISUAL EFFECTS / SFX Discuss the role of Effects in the film During the interview there is an overlap of a pc when  Ben is talking and the pc is doing what Ben is explaining, using this a vishual aid.

 

27. REALISM ‘Verisimilitude’ Discuss whether the film is realistic. The film is very realistic. i

28. Why is this so?t is very laid back and open, this is shown by the clothes warn by Tony. He could have worn a suit but had jeans on this showed relaxation, also the way he was sitting had a laid back approach.

29. Institutions- who produced it? Renier, Harlow college

 

30. What influence this has on the text? It influenced the text by Harlow college, the logo is used in the documentary and the righting is blue and very simple.

 

31. Genre. Discuss the kind of genre the film is about. The genre is about a foundation degree in animation

 

32. How can we identify the conventions of this kind of genre. Questions and Answer and the tea pot is a clear sign of animation

 

33. Representation- Discuss the representation of one person in terms of who?  Tony

 

34. What? MD of the creation studio

 

35. Where? Chelmsford

 

36. When?  Now

 

37. Why?  Because he did a degree in animation

 

38. Is it accurate/ biased/fair? it is fair because its just showing you the how to become and animator 

 

39 Audience - who its aimed at? It is aimed at any one interested in becoming and animator 

 

40. Made for? Students

 

41. Mode of address? casual laid back to create and idea of if you put your mind to it you can do it, not to in your face so it doesn’t put  you off doing the degree

 

42. Ideologies and values – which ideas, beliefs and values of society underpin the text?

values that every one can do it if they work hard enough

43. Narrative – Discuss how the narrative- develops e.g. texts structure e.g. , character roles and themes that arise   it creates a laid back idea of the corse, also shows that tony knows what he is talking about, and this also shows when ben is talking, as he goes in depth as to what he is doing in his degree