Pop-up ideas

Web Pop-up design, these are two designs that may feature in a web pop-up.

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Production Log

Today in media Kim made a questionnaire so that we could get fed back from out peers and teachers, we thought this would be very helpful incase we needed to change any of our work to meet the target audience.

We are waiting to 3 o’clock to hand out questionnaires, because we have had trouble up loading the radio advert online. So we are currently just waiting for this to upload so we can start with the peer fed back.

Also today Elliott has designed the web pop-up so we feel confident that we can meet our targets. He has used continuity by taking a still photograph from the Lost and Found advert. We have tried to link our whole media package by using the same photos or some of the sound from another media product to link them together.

Questionnaire

Questionnaire perfume adverts

This is our questionnaire, to get peoples opinions on our two television adverts, radio advert  along with the web pop-up. We are going to hand out our questionnaire to people age from 18-50 to get fed back from different, age, gender and social class. So that we have got a mixture of different opinions. I feel this will be effective to see if we meet our target audience this being ‘young adults’ that have jobs so that they can afford to buy the perfume.

Post prodcution Friday 19th January

Post production

On Friday, during half term, me and Elliott decided to keep up to date with the project and go in to try and finish the radio advert, after a couple more hours of spending time making the advert choosing music, that we could make a radio jingle out of, changing pitch of voices to make them sound catchy or strange to the audience so that they would be remembered not for being a good advert (although we are trying hard to make it of a quality advert) but for being cheesy or bad it doesn’t matter what the adverts

remembered for, its that fact that its remembered that will bring customers to the ‘win a trip to London’. To get them to phone in so that profit can be made to send the listeners to London.

After our footage was finally uploaded I went through and changed the names so that it would be easier to find when we were looking for clips to edit. This was very helpful so that we did not fall behind, so time saving was needed in order to keep up to date with the project.  We then added music so that we meet our target audience we wanted it to be sophisticated yet funny so that our audience would remember the advert. Music was downloaded online from a website which supplied free music it was copyright free which gave us the ability to apply this to our advert as background music to make the radio advert catchy to the audience, this music was taken from; http://freeplaymusic.com/. We also opened the file that had our film we made for ‘Lost and Found’ and cut a piece of the audio so that we were keeping with continuity and pasted it into the radio advert.

Also I printed off my research I had conducted before hand so that I could use it when editing the radio advert to apply the knowledge to the production. Problems we came across were the fact that in some of the clips we had laughing, sometimes the sound was to quiet and therefore could no use it, it was too loud or there was a lot of ruffling in the background. All of these had to be labelled as bad or not useable because the quality was not good enough to be able to use in our advert.

The ones we were able to use were marked as good or usable so that we could find them quickly, also with the ones we were able to use we cut the bits out that were good to produce the advert  we also had to use pitch correcting, cropping, and volume alterations so that they were good quality or funny so that they were rememberable. Elliott used all of this these techniques listed before and applied them to the good clips we had used from the recordings to make a higher quality sound so that we could meet the target audience.

Although the advert was coming along well and we had finally started to see what our end product would look like we did have some issues with our footage sounding like it had been recorded at different times. We tried to add effects of pitch and volume to

the clip that sounded like it had been recorded at a different time to try and get it to match up with others to keep the continuity. This is not always possible no matter how much audio recording you get; as we had 4 hours of audio recording but did feel that it was not enough.

This is showing that we have used the cutting tool to take the quality pieces of the audio files and edit them together to make one advert, also in addition to this is shows that we have used the clip from ‘lost and found’ at the beginning of the phone this shows that we have used continuity from our other videos clips.

This photo shows that we have used ‘freeplaymusic.com’ where we got our background music from the radio advert to create a radio advert/jingle.

Production of Radio Advert

Today me and Kim whilst waiting for, Elliott to finish editing decided we would start our Radio Advert. We went to Brendon, the media technician to see if we could borrow some equipment from him as all the cameras where being used from our class.

We initially thought we were going to use Dictaphone to record our work on, but after consulting with Brendon he said it would be better to use a camera a boom mic as this would give us the best quality sound for the advert. We agreed as we wanted to meet conventions of a radio advert.

Brendon then said he would set up a room for us with our equipment in so that we could have our own make shift studio. This was very helpful and made us feel as if we were working professionally for a radio show. We read our script several times in different tones so that we could have a producer and receiver relationship, so the voice was warm and friendly but also so it was fun and bubbly.

We originally wanted Elliott a team member to say the script as we thought he would have the best voice for this, but later realized that it would be good if we could all take it in turns to read the script and get the best take. So me, Kim and Elliott all had ago at reading it.

After reading our script several times we thought it would be best to do a radio jingle to explain that is was a radio station like ‘ten 17 FM’ so we was practicing our jingle so that it was clear to our audience and who ever was going to listen to it that it was a competition from a radio advert.

We have now got all of our footage and recordings and are currently waiting for them to upload on to the computer so that we can look through the footage and take the bits out we don’t need. So next lesson we will be reading to start editing our radio advert next lesson. As I was in charge of the radio advert I took director role this was because I has researched into it and had found some good ways for the audience and presenter to have relationship through radio.

We wanted to try and produce a top quality advert using professional equipment and making a script to meet most/all the conventions needed when using a competition radio advert.

Power used in advertising

Advertising is one of the best ways that is used by power and persuasive language to its audience in the 21st century, to get them to by the product being advertised. Advertising is continually bringing peoples attention to products that we as consumers supposedly ‘need’, these products are meant to add a certain pleasure to our life’s either socially or in a business manor.

It is often seen as a major part of the capitalist society we live in for economic profit. As we have done with our advertisements for people to by our products, either through buying the perfume or phoning in to the radio show, this will both bring money to the economy if we were selling as a real product.

Fairclough 2001, he says advertising is primarily used to build text producer and receiver, so that the consumer who will buy the product will feel that they can relate to the advertisement. This is produced through lexical choices, making the text personalized like second-person pronouns ‘you’ and ‘your’.

For example; synthetic personalization ‘the way in which advertising and other use of communication use personalized language such as ‘you’ and ‘your’ to construct a relationship that will make you want to buy the product in the advertisement. This works in a very subliminal way with out the receiver even realizing.

Advertisement also builds this idea with the consumer that they are the ideal person for the advert, by using either pictures they can relate do or have an idea about, like celebs or by text like asking rhetorical questioning, that the receiver will then apply to there own life style’s. This may ‘trick’ them into thinking that they needs this product and they can answer the rhetorical question maybe and more than likely that they do need this product or ‘yes I do have wrinkles’ (when applied to a facial cream)

Production log 28th january

Today in media we thought as a group we would all update our blogs, so that we knew how up to date with our work we are.

I also decided to edit the script that was made for the radio advert as I thought there needed to be changes made as there was no age limits as you would hear on an advert. So I, as producer of the radio just changed a thew things that I felt needed to be changed to meet conventions.

So now the radio advert is ready to go ahead to be made next week, but we need to find a suitable voice for the advert.

Also in addition to this we decided we would finish editing our Bisous advert, but we could not finish it because we did not have a still photo of the perfume advert to put on the caption screen. We tried to use audio transitions in order to make Kim’s voice when she was speaking in our advert to make her tone softer and edit the background noise so it did not sound like it had an echo.

Photobucket web address for all media photos.

http://s638.photobucket.com/albums/uu110/cakemedia/?start=20

We thought it would be a good idea as a group to make a photobucket account so that we could put all our photos up on to one page so it would be easy to see, and we can document our process of media coursework not only through words but through photos.

Radio Advert construction

28th January

Coming back from christmas holidays and exams, I have decided to crack on with making the radio advert. Kim and Christina made a script as I had an exam but on reflection it needed to be changed although it was a very good mock up as some things had been missed out like; age restrictions. These will need to be changed in order for our Radio to meet conventions of Radio advert.

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The script for the radio advert:

Back ground noise: Hustle and Bustle of being on the streets in London, also noise of cars and horns going off will be good to create the right ambiance.

A person saying the words of the script and low music in the back ground will also be needed in order to create the right atmosphere.

Would you like to win a weekend stay in London for you and one of your friends in a top hotel, with £1000, spending money?

Well you can, with Lost and Found the new fragrance by Patteli, all you need to do is answer this question:

‘Which famous London monument has just celebrated its tenth birthday?’

A) Big Ben

B) The London Eye

C)Canary Wharf

(Repeat this section again)

If you think you know the answer call this number on 0208 554 877, thats, 0208 554 877.

Calls will be charger at standard network rates, calls from mobiles mary vary, please ask the bill payers permission before calling,callers must be 18 years and over. Standard terms and conditions apply.

For more information visit our website www.cakeradio.com all entrances must be made before midnight on the 7th march 2010.

(Do not read the bits in red aloud)

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Before the age was not stated and I felt this might be appropriate for listeners to know how old they had to be to win. So I added this into the script.

Also in addition to this going back to the research I did on radio adverts there was a section that said psychology played a big part in getting an advertisement recognizable, apparently adverts that are very good and are heard by the listener 3 to 5 times a week in their sleep. So we have gone along with the idea to win a trip to London, as a group we feel that this will gain the audiences attention because they are getting something for nothing i.e £1000 and a trip to London.

Today we are going to see if any body, in our class has a suitable voice for the radio advert so they are flexible and can help us with recording their voice, if not we will have to make auditions for people with ideal voices e.g fun and bubbly or posh and sophisticated.

As we want the trip to sound like it is going to be fun packed so listeners ring in, but also the theme of the perfume in mind, of it being sophisticated.

Before recording our radio advert we wanted to try and listen to some other adverts so that we could get conventions correct, but found it was very hard to hear a recorder clip from a radio over and over to research as it was live but on further research found a website that had radio clips not for ‘win a trip’ style but just adverts to give our group ideas.

http://www.radiocommercials.co.uk/listen.html

Also I found on the same website  I found a section for radio advertising music and jingles; I thought this would be useful in order to get further ideas for our radio advert.

I also looked on youtube for ideas for our radio advert and found a link to a video of the same competition idea that we had so just using the voice obviously and not the footage I thought this advert would be good, to show what we are aiming for.

At college we are given quality software to the highest standard they can provide to use for our coursework, in this case to use for editing radio advert (sound software);
1.SoundBooth
2.Sound Forge
3.Final Cut Pro

Soundbooth: Software for sound editing, that uses only 4 tracks of sound at any one time. Which might sound a lot but when we are trying to conduct an advert this may not be practical however many music producer and edits use this software and therefor will have a positive impact on the overall quality of sound.
Final Cut Pro: Although final cut pro is often used for editing video it will also be very helpful for our group to use it, as we have all had a lot of experience working with this software. However it is also very good for editing audio files. Therefore could all be able to help with editing if any one feel ill, this would be very useful so that we do not fall behind with our project and keep up to date to meet deadlines.
Evaluation: These are just the two softwares the college provides for us and therefore we think as a group it will be better to use these than to find any other software that someone else has because no-one in the group has had experience with the other softwares. This may make us fall behind in the process of our project because we will had to take time out from producing to learn new skills. Also we do not feel as a group that this will benefit us and have decided to use Final Cut Pro.